Video is among the simplest methods to advertise music. That’s why the music business is so targeted on TikTok, Reels, and YouTube.
A great music video can:
- seize consideration
- invite deeper engagement
- push a observe additional than it would’ve traveled with out visuals
However for a lot of artists, video manufacturing could be overwhelming. Particularly when music advertising and marketing specialists say try to be taking pictures dozens of various movies for each track. It may be troublesome to know the place to start with so many various approaches, platforms, and codecs.
That’s why we put collectively this listing of music video concepts.
Test it out! Then select whichever idea feels most inspiring.
10 kinds of music movies it is best to create
1. The official music video
It’s nonetheless helpful when selling your music to media retailers. Some blogs nonetheless wish to premiere official movies. And your diehard followers will take pleasure in full-length official movies too. However take into account: “official” movies aren’t as helpful at reaching new audiences on short-form platforms, so don’t lay our a fortune right here.
2. The song-snippet video
Simply make a video for the hook of your track. In truth, make a whole lot of totally different variations. Get inventive. Nobody stated you’ll be able to solely have one video for a track. And if the video is just 15 seconds lengthy, you’ll be able to create extra choices!
These are the movies which have graphics that transfer to the music. Similar to the official music video, these received’t be nice for outreach to strangers, however for the loyal followers, they’ll dig it. So make them as refined or artsy as you need.
4. Lyric movies or karaoke movies
These are nice for followers who need to sing alongside, or learn alongside and get the phrases right! Similar caveat as earlier: These are movies for present followers, not for wowing model new audiences.
5. Artwork observe movies
An Artwork Monitor is a video that shows a static picture of your album paintings whereas the music performs. It’s useful to have. And fortunately, YouTube creates them for you robotically once you distribute tracks to YouTube Music.
6. Spotify canvas video
A Spotify Canvas is the quick looping video that performs on Spotify. They need to be roughly three to seven seconds lengthy. There aren’t many guidelines right here, so get inventive. Simply keep in mind that the video is not going to be “synched” to the track, so that you may need to keep away from clips of somebody singing particular lyrics. By the best way, you’ll be able to swap it out anytime. So strive various things and see what works greatest.
7. Brief-form movies
It’s a class of its personal, however consider all of the shorter movies you see artists making on TikTok and Reels. There’s quite a bit to dive into, and numerous choices to discover, so let your character shine.
8. Cowl track movies
These work extraordinarily properly for locating new audiences, and it is best to positively use them! Even when your focus is on authentic music, keep in mind that acts from The Beatles to Adele leveraged cowl songs to broaden their enchantment. Better of all, with social platforms, you don’t even have to do the WHOLE track. It may simply be a TikTok of you singing the refrain.
9. Dwell movies
Simply don’t publish boring movies from the again of the room. Get inventive. It might be dwell on stage, or “dwell” in your bed room. Simply seize one thing magical about your efficiency expertise, whether or not it’s your voice, your instrumental prowess, your manufacturing expertise, or your songwriting.
10. Behind-the-scenes movies
Give your followers a peek behind the scenes of what it’s wish to be an artist. Share the sights and sounds (and smells) of being on tour, within the studio, at a radio station, or the rehearsal area. You can do that as a mini-documentary, as an AMA (speaking to the digicam), or as a fast vertical video.
There are, after all, many different types of video you’ll be able to create to advertise your music. And you’ll combine and match any of the above — add lyrics on-screen throughout your “official” video, do a dwell cowl track snippet, and so on.
A very powerful factor is: Notice the ability and significance of video for transferring your music ahead. After which go make a video!