HBO would not win any awards for providing probably the most constant streaming service. Launched as HBO Go in 2010, Time Warner shifted the title and platform host to HBO Now in 2015. When Time Warner was acquired by AT&T and renamed WarnerMedia, the streaming service turned HBO Max in 2020. However it wasn’t lengthy earlier than AT&T offered WarnerMedia, Warner Bros. Discovery was born, and HBO Max was rebranded as merely Max. These many title adjustments and IT updates haven’t saved HBO from monetary decline, and the expensive rebrand has not paid off. As an alternative, Max noticed a lack of 2.5 million subscribers over a six-month interval in 2023 and a 19% decline in shares, per Fortune.
With the status tv community wanting for cash, its best choice was to promote one of the crucial profitable HBO exhibits to Netflix. The sale is a little bit of a win-win for HBO; though it loses the exclusivity of considered one of its most well-known exhibits, it additionally beneficial properties the potential for a newfound following in viewers who haven’t got a Max subscription. Moreover, if first-time “Intercourse and the Metropolis” viewers are hungry for extra content material, they could be pushed to Max for the present’s spin-off sequence, “And Simply Like That.”
Warner Bros. Discovery, HBO’s media mother or father firm, first started licensing content material to Netflix final 12 months, beginning with titles like “Insecure,” “Band of Brothers,” “The Pacific,” “Six Toes Underneath” and “Ballers,” per Selection. “Intercourse and the Metropolis” is by far the preferred title that Netflix has licensed from HBO but, making this a serious sale.
“We’re within the enterprise of monetizing content material by home windows,” Warner Bros. Discovery chief David Zaslav mentioned on the corporate’s Q3 2023 earnings name, per Selection, including that “there’s a number of content material that is not being consumed closely on Max, and so these are the simple ones [to license elsewhere].”