Tuesday, March 5, 2024

Ex-Amazon Prime VP Marie Donoghue Lands At DraftKings – Replace – Deadline

UPDATE: Marie Donoghue is the brand new Chief Enterprise & Development Officer at gaming firm DraftKings.

In her new function, Donoghue will work intently with current groups to uncover new, sustainable progress alternatives and bolster product and buyer expertise. She may even be charged with spearheading numerous inside processes.

“I’m thrilled to be becoming a member of DraftKings throughout this thrilling part and have lengthy admired the group’s regular rise as an {industry} innovator,” stated Donoghue. “It is a particular alternative to broaden on its industry-leading place and propel the corporate to new heights.”

DraftKings and rival FanDuel are the U.S. leaders in sports activities betting. DraftKings can also be reportedly in superior talks on a advertising and marketing settlement with Barstool Sports activities.

EARLIER: Marie Donoghue, the VP of worldwide sports activities video at Amazon’s Prime Video, is leaving the corporate.

Donoghue knowledgeable her workers on Thursday with a farewell e-mail. Prime Video simply concluded its second season as the house of the NFL’s Thursday Night time Soccer package deal.

Donoghue reported to Jay Marine, who heads the corporate’s sports activities division. Amazon confirmed Donoghue’s exit to the media, however supplied no additional remark.

Donoghue joined Amazon in 2018 as VP of worldwide sports activities video for Prime Video and spearheaded the tech outlet’s push into stay protection. In 2022, Prime Video started an unique 11-year deal for Thursday Night time Soccer, which has confirmed to be a potent addition to the lineup. This yr, with viewers extra accustomed to discovering the video games solely in streaming, viewership surged 24% larger than the earlier yr.

Along with the NFL, Prime Video has additionally streamed Main League Baseball, the WNBA and different sports activities in numerous international markets. The expansion of sports activities helped spur a 26% year-over-year acquire in promoting throughout all of Amazon within the third quarter, at $12.06 billion. Amazon additionally took a stake within the YES Community, the regional sports activities community managed by the New York Yankees.

Previous to becoming a member of Amazon, Donoghue labored for ESPN for 19 years, holding a variety of enterprise affairs and content material posts.

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