Saturday, February 24, 2024

ITV Exec Behind ‘Love Island’ Merch Success Debuts Jem Media Ventures – Deadline

EXCLUSIVE: ITV made large bucks from Love Island model extensions, and the person behind the merchanise thousands and thousands has now launched his personal firm.

William Van Relaxation has arrange Jem Media Ventures, a UK-based firm designed to assist enterprise, manufacturers and expertise create ancillary revenue from IP, together with applications and movies, plus different belongings and unused stock.

Jem will look to work with producers and distributors to commercially optimize their IP, discover IP for firms to license into their operations to develop new business merchandise round fandoms and audiences, and set up partnerships with manufacturers and advertisers.

As Jem gears up for a proper launch, the corporate is already working with unnamed VR agency on a number of initiatives, helped a world distributor safe a deal to launch a restaurant for an unnamed main TV format and helped a tech start-up win a serious media enterprise tender. It has additionally secured offers to license international IP into an immersive expertise enterprise; secured IP for playing and video games firms; created a partnership for a leisure enterprise; and helped a expertise company discover business offers for a serious style and music star, a UK pop group and a youngsters’s writer.

Business veteran Van Relaxation was most just lately ITV Studios World Leisure’s Director of Video games, Dwell & Merchandising, a job that allowed him to create model extensions for the likes of relationship smash Dwell Island and I’m a Superstar… Get Me Out of Right here!. Love Island model extensions have been value thousands and thousands in revenues, with a couple of million customized water bottles and 25 million downloads.

“Usually, rights house owners spend most of their energies getting their exhibits on air or tasks off the bottom after which transfer on to the following thought,” stated van Relaxation, Jem’s MD. “However with in the present day’s budgetary and commissioning challenges it’s by no means been extra very important to discover and correctly maximise the lengthy tail worth of what you have already got – and that’s the place JEM Media Ventures is available in.

“We perceive the ability of each content material and private manufacturers and know the right way to lengthen and handle them off-air in a wealth of progressive ways in which drive significant interactions and new ranges of engagement – in addition to essential new income channels. 

“There are additionally a wealth of non-media manufacturers and firms on the market seeking to faucet into the efficiency of content material fandom and viewers loyalty. We’re effectively positioned to work with them too, driving mutually useful new partnerships. Our strategic and artistic considering, mixed with an intensive community and expertise in quite a few sectors, permits us to help IP holders of all sizes and kinds, and in any respect levels of a model’s journey, along with serving to companies licence in and optimise IP.”

Throughout a 17-year spell at UK community ITV, Van Relaxation additionally had spells as MD of ITV.com and Editorial Director of ITV’s digital content material studio. He was initially employed as a late-night applications controller for ITV1, digital community ITV Play and a video games web site, which generated greater than £20M ($25.4M) in its first 12 months. ITV Play was later closed following a phone-in scandal that hit many of the UK’s networks — although the channel itself was cleared of any wrongdoing by a Deloitte evaluate.

Van Relaxation additionally bought 600,000 tickets to stay excursions on the units of Coronation Road and Emmerdale and occasions resembling The Huge Reunion and Ant & Dec’s Takeaway on Tour, and created a community of 17 Ninja Warrior journey parks.

Earlier than ITV, he co-founded The Optimistic Community, which ran leisure community Nation 277, and was Head of Enhanced TV at Sky predecessor BSkyB. He additionally helped created the Enterprises division at Fremantle predecessors Fremantle Media and Pearson Tv, exploiting the ancillary rights of present resembling Household Feud/Fortunes, Play Your Playing cards Proper, Neighbours, The Invoice, Baywatch and Pop Idol

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