It is taking place … large hitmakers are being wiped from TikTok after the app failed to achieve a cope with UMG — one thing Rickey Thompson calls a game-changer, and a bummer.
We chatted with the social media star Wednesday in Bev Hills, and he advised us the unlucky growth creates an enormous dent in TikTok content material … ‘trigger the platform’s finest identified for turning common people into in a single day stars with viral clips of them dancing to music from Taylor Swift, Drake and extra.
As one of the widespread apps on this planet, Ricky additionally acknowledges TikTok’s a spot many customers go to find their fave artist’s new music — so dropping that’s disappointing for followers and musicians alike.
Probably the most optimistic spin on this upheaval is newer artists will not must compete with established superstars to get their music on the market — however Rickey is not totally satisfied that’ll be the case.
On a optimistic be aware, he tells us the choice will not utterly damage the app … it’s going to simply restrict what movies individuals can create with out utilizing music. So, for individuals who take pleasure in somewhat boogie on TikTok, he advises them to only do it on their very own time.
For a fast rundown: Common Music Group is yanking its artists’ music off the platform after a tense standoff … saying TT wanted to pay extra cash to license the tunes.
For its half, TikTok’s accusing UMG of spinning a “false narrative” and says it has wholesome ‘artist-first’ agreements with each different label and writer.
Issues have been clearly by no means resolved — however Rickey says the entire thing would not truly have an effect on him … trigger he is simply there to make individuals giggle. No music wanted!